Şafak Ökmek
Global E-Commerce & Digital Growth Leader

Ozgur Safak Okmek

Building scalable digital businesses through e-commerce, performance marketing and data-driven growth.

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Portrait of Ozgur Safak Okmek
0+

Years of Experience

0+

Years — Digital Marketing & E-Commerce Experience

~$0M

Annual Revenue Contribution

$0M

Annual Marketing Budget Managed

10–0

Professionals Led

Ozgur Safak Okmek with teammates at the Brandverse Awards ceremony
About Me

The Journey Behind the Experience

I started my career with a strong foundation in performance marketing, analytics and customer acquisition, learning early on how data and creativity can work together to drive measurable growth.

My journey began independently as a Digital Marketing Consultant and continued on the agency side at GroupM/WPP and Digital Exchange, where working across multiple brands, industries and accounts shaped the way I approach marketing today.

In 2019, I moved to the brand side with Monster Notebook. What started with performance marketing gradually expanded into SEO, e-commerce, marketplaces, customer experience, pricing, analytics and commercial growth — shifting my perspective from optimizing individual channels to understanding how the entire digital business works together.

Over time, my focus became increasingly international. After years of contributing to the company's European growth from Istanbul, I moved to Berlin and took direct responsibility for the German operation, helping build and scale the business across Shopify, Amazon, MediaMarkt, Otto, Kaufland and eBay.

Today, I bring together experience from agency, brand, e-commerce and international market development — with one consistent focus throughout: turning digital opportunities into measurable business growth.

Experience

Over a Decade of Digital & E-Commerce Growth

Monster / Tulpar

2019–2026

I joined Monster in 2019 with a strong background in performance marketing, but over the next seven years my role evolved far beyond media and campaign management.

What started with performance marketing gradually expanded into SEO, e-commerce, customer experience, marketplaces, pricing, analytics and commercial growth. I moved from optimizing individual channels to understanding and managing how the entire digital business works together.

During this journey, I managed annual marketing investments of around $2M and contributed to approximately $54M in annual revenue, while helping digital channels become a major part of the company's commercial growth.

My focus also increasingly moved beyond Türkiye. For approximately the last six years, I worked on the company's European growth, with Germany becoming a key focus. This eventually took me from supporting the market remotely from Istanbul to moving to Berlin and taking direct responsibility for the German operation.

In Germany, I helped build and scale the company's digital commerce ecosystem across Shopify DTC, Amazon, MediaMarkt, Otto, Kaufland and eBay, combining marketplace operations, digital marketing, pricing, logistics and commercial decision-making.

Along the way, this work was also recognized by the industry through multiple awards and recognitions, including Brandverse & Deloitte Awards, Corporate Blog Award and YouTube Ads Leaderboard, turning measurable business results into award-winning digital work.

7 Years
Monster / Tulpar
~$54M
Annual Revenue Contribution
~$2M
Annual Marketing Budget
100K+
Annual Units at Peak
6+ Years
#1 Google — “Gaming Laptop”

Before Monster — The Agency Years

Before moving to the brand side, I built my digital marketing foundation in the agency world, including Digital Exchange and GroupM / WPP.

Working with multiple brands and accounts simultaneously gave me experience across different industries, audiences and business objectives, with a strong focus on digital and performance marketing, media strategy, campaign optimization and account management.

That agency background still shapes how I work today: understand the business first, translate its objectives into measurable actions, test continuously and let data guide the next decision.

Role Timeline

Global Digital Marketing Manager & Germany Operations Lead

2025–2026

Tulpar Notebook · Berlin

Led Germany market entry and digital commerce expansion, establishing and scaling the company's presence across Shopify DTC, Amazon, MediaMarkt, Otto, Kaufland and eBay. Responsible for digital marketing, marketplace strategy, pricing, P&L, SEO, CRO, paid media, analytics and commercial growth.

Digital Marketing Manager

2021–2025

Monster Notebook

Led integrated digital marketing and omnichannel growth across paid, owned and earned channels, connecting marketing investments with revenue and profitability.

E-Commerce & Performance Marketing Manager

2020–2021

Monster Notebook

Led DTC and marketplace growth, performance marketing, merchandising and conversion optimization.

Performance Marketing Manager

2019–2020

Monster Notebook

Managed customer acquisition and performance across Google Ads, Meta Ads and programmatic advertising.

Head of Performance

2018–2019

Digital Exchange

Led performance marketing strategy and digital campaign optimization across multiple clients.

Performance Marketing Executive

2017–2018

GroupM

Managed digital acquisition campaigns, analytics and performance optimization across multiple digital channels.

Digital Marketing Consultant

2016–2017

Independent

Worked independently with SMEs, developing digital marketing, performance and growth strategies to improve their online presence and customer acquisition.

Case Studies

What I Did — and What It Delivered

Challenge, strategy and measurable results: how I approach digital growth.

Brandverse & Deloitte Award

“Should I Buy a Monster Notebook?”

“Let's Assume You Didn't Ask That”

  1. 01

    Challenge

    Potential customers were already asking Google a very direct question: “Monster Notebook alınır mı?” — “Should I buy a Monster Notebook?” Rather than treating this query as a reputation problem, I saw it as an opportunity to engage customers at one of the most important moments in their purchase journey.

  2. 02

    Insight

    The search itself revealed something valuable: people were interested in the brand, but they were looking for reassurance before making a purchase decision. Instead of creating another conventional advertising message, the idea was to answer that hesitation directly.

  3. 03

    Idea

    We turned the question into the creative concept itself: “Bunu Sormadınız Diye Düşünelim” — “Let's Assume You Didn't Ask That.” The playful response caught attention while allowing us to explain why customers should choose Monster.

  4. 04

    Execution

    Users searching for the brand were directed to a dedicated landing page presenting five key reasons to choose Monster Notebook. What started as a search-driven idea was then extended into social media, creating additional organic conversation around the campaign.

  5. 05

    Impact

    A simple search behaviour became a campaign that connected search intent, creativity, performance marketing and customer experience — turning a moment of hesitation into an opportunity to communicate the brand's value proposition.

12x

Impressions

3.4

ROAS

Real campaign visuals coming soon

+112% Conversion Rate

Challenge
Increase commercial performance while operating with a significantly lower marketing budget.
Strategy
Implemented CRO testing, merchandising optimization, campaign planning and data-driven budget allocation.
Result
+112% YoY conversion rate with 30% lower marketing budget.

+112%

YoY conversion rate

−30%

Marketing budget

Award-Winning Work

The Work Behind the Awards

Awards matter because of the work behind them. Here is the work — and what it delivered.

Brandverse & Deloitte Awards

Search Engine Campaign Award

Built a long-term SEO strategy around high-intent category searches, combining technical SEO, content and continuous optimization. The result: 6+ years at #1 for “gaming laptop” and Top 3 visibility for “laptop”, turning organic search into a sustainable growth channel.

Corporate Blog Award

Built the corporate blog as both a customer engagement and SEO growth channel, covering key topics and search terms across gaming, technology and gaming laptops while continuously keeping the content relevant and up to date.

YouTube Ads Leaderboard

Built a multi-layered YouTube targeting strategy using different audience and campaign structures with frequency control, designed to maximize unique reach and expose the brand to as many new potential customers as possible.

SEO, AI & The Future of Commerce

From Search Intent to AI-Powered Growth

SEO was never just about ranking higher on Google. At its core, it has always been about understanding what people are looking for, what they need, and what content or experience can best answer that intent. Years of working with SEO taught me how to connect search intent, content, data and customer behaviour to create sustainable growth.

AI is the natural evolution of that approach. While SEO helps us understand the shared intent of thousands of users, AI allows us to go further — understanding individual behaviour, interests and purchase intent to deliver more relevant content, products and communication through personalization and marketing automation.

AI is also beginning to reshape how people discover, compare and ultimately choose what to buy. As this behaviour evolves, I believe commercial strategies will increasingly need to adapt — from how brands forecast demand and allocate marketing investment to how they personalize customer journeys and convert intent into sales.

Looking ahead, Search, AI, Personalization and Commerce will increasingly converge. Brands will need to go beyond optimizing for search algorithms and start building their growth strategies around how both people and AI discover, evaluate and choose products. For me, the principle remains the same: understand intent, use data intelligently, and turn both into personalized and measurable growth.

Expertise

Where Marketing, Commerce and Data Meet

E-Commerce & Marketplace

Global E-Commerce StrategyAmazon Seller CentralShopifyMarketplace ExpansionOmnichannel Commerce

Digital Growth

Performance MarketingSEO & CROCRM & Marketing AutomationAI-Powered Marketing

Commercial

P&L ManagementPricing StrategyCompetitive AnalysisBudget ManagementKPI Governance

Leadership & Analytics

Cross-functional Team LeadershipGA4GTMPower BISAP EmarsysGoogle AdsMeta Ads
Recognition

Awards

Ozgur Safak Okmek holding two Brandverse Awards trophies
Brandverse Awards — Istanbul

Brandverse & Deloitte Awards

Big Jobs With Small Budget

Brandverse & Deloitte Awards

Search Engine Campaign Award

Corporate Blog Award

YouTube Ads Leaderboard

Behind the Scenes

Teams, Events, Moments

Behind the numbers are the teams I worked with, the events I showed up at and the industry I stayed close to.

Ozgur Safak Okmek with teammates at the office
With the team — Istanbul office
Ozgur Safak Okmek at the Google Shopping Festival 2023
Google Shopping Festival, 2023
Pixel art poster of the Google Shopping Festival 2026
Google Shopping Festival, 2026
Ozgur Safak Okmek with cosplayers at a gaming expo in Riyadh
Gaming expo — Riyadh
Contact

Let's Connect

I'm always open to discussing digital growth, e-commerce, new opportunities and interesting business challenges.

Berlin, Germany
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